When talking with comapanies, I often hear that “Your competitors will guarantee 1# placement of my web site.” In many cases this is true. What companies will do is focus on hyper specific keywords such as “Medical Manufacturer in Plastow, New Hampshire”. By putting in hyper specific geographies into a search query, SEO companies have eliminated the competition, thus making it very easy to rank a company 1# for that search term. The problem is that the general public does not search for services or products with that level of specificity. So, before you sign up for that guaranteed placement, it is important to understand the methodology. When we work with companies we spend a great deal of time on key word research, focusing on important words and phrases for that client that have low competition and high search volume. By doing this we are able to gain good placement for relevant word and phrases that actually drive traffic to their site.