We often get asked the question, how many links should I have on my website? Quality links are an important factor in getting your website ranked higher, but just adding random links can actually be detrimental to search. Links should be relevant to your content. If you are a technology company, linking to a car review site is probably not going to do much to elevate your search ranking. However, creating relevant links from your content to other content that adds to the user experience can increase your company’s organic rankings. In general we like to see 90 percent content on a page and 10 percent links. This seems to be an optimal mix for the search engines.