Effective use of keywords offers you an unparalleled opportunity to acquire leads at a low cost. The problem is, it does the same for everyone else. So how do get an edge? Through in-depth keyword analysis and management, of course. But what truly counts is the ability to interpret the numbers and develop strategies that give the broadest reach for your investment. It is important to continually monitor and refine keyword usage as data comes in over time. With the use of comprehensive reporting, you will be able to see exactly what’s happening with your keywords.
Once the keyword analysis is complete, it’s essential to fold them into your website content, creating new content and titles as needed. It is just as important on the technical side to cover keyword tags, title tags, description tags and keyword friendly coding.