Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was buying links. Google looks at bought links like a bribed communist party official. Like an accused criminal, your website can end up being banished to a far away land. There have been some “recent articles that address the consequences of buying links. When we build links for clients, the links are both in and out bound and are links to and from relevant sources. Adding relevant links increases the value of the content on your website and increases your organic ranking.