As more websites are built and deployed, it is important to show potential customers and current clients that your website is important. Too much stock imagery shows you just don’t care about your web presence. You site should be a combination of stock photos and personal photos that help tell the story of your brand.
Those copyrights on the bottom of every website are an important indicator to customers and, more importantly, Google. The copyright is a major indicator of whether or not you are still in business. Any old copyright spells “out of business” to customers and the web.
Knowing who is visiting your site, both where they’ve come from and where they’re going next, is crucial to understanding your customer. At a minimum you should review your website traffic and flow patterns monthly.