A billion isn’t bad.
With almost a billion unique users, there is no other platform that has more potential customers than Facebook. These users can be segmented by age, geography, interests, behaviors, education and partner categories. This means advertisers can slice and dice their target audience in a variety of ways.
Facebook is an instant communications medium. Therefore, a vast majority of users keep a Facebook application or browser open all the time. This means the number of eyeballs on your ad or presence is potentially huge since many users have the application perpetually on.
People post content and then repost interesting content. For those companies that are directly targeting the consumer this medium can have a large impact on a brand and driving traffic. By creating relevant posts that people can share, a new brand or product can go viral quickly.
People follow and talk about their interests. Regardless if you are selling soft drinks or softballs, Facebook gives you the opportunity to target people that love softballs and soft drinks. If marketers deliver on their brand promise, they have the potential for people to turn their interests into a passion for your product.
Personalize and Personalize Some More
Because of the demographic data that Facebook provides its advertisers, it is possible to target campaigns based on a birthdays or other important dates. This enables marketers to target users with pin point accuracy based on age, location, likes and dislikes and a specific meaningful event. The closer that target, the more likely that a viewed ad will convert to a buyer of that product or service.
Stay on Budget
Like Google Adwords, Facebook allows you to hyper target your ad by location and time. So, if you know your customers only reside in a 100 miles radius, you can limit your spend to that radius allowing your ad budget too go further than you imagined.