We already know that Google ranks webpages based on a whole slew of different factors… Exactly what these factors are however, is a bit of a trade secret. We just so happen to have the skinny on a number things that contribute to your search ranking.
There are over 12 billion Google searches a month, and its no surprise that pages in the number one spot get 91.5% of that traffic. With hundreds of Google ranking factors to consider, it can be overwhelming to set up a plan to incorporate these into your site.
Kirk is is letting you in on some of the secrets. Get your website on the first page of Google by following these SEO maintenance tips! We narrowed our tips down to the most important tactics to get your website where you want it to be!
Content, Content, Content!
We can’t stress this enough. Relevant and pointed keyworded content is one of the most important factors that you can control directly. The content on your website should be catered to your end consumer and also be somewhat geographically specific —get creative in order to stand out from your competition. Having content is one thing, but frequently updating and refreshing that content will also boost your ranking. By posting monthly or weekly blogs, press releases, or social posts you fulfill that ranking factor. If you have no content on your website, there is nothing for Google robots to scrape for search!
Google My Business:
When potential customers research local businesses, you want your business information and location to show up properly for them. Google My Business is a free tool for you to use that manages Search and Maps of your business website to grow your business online. It also gives you a platform to speak and interact with your customers. Create one today!
Meta Titles & Tags:
Meta tags are little “snippets” of text that describe an element on a webpage. Every image and file on your website should have your keywords—the power of SEO primarily lies in the back end of your website within your meta data. Meta titles should stay between 50-60 characters to properly be displayed on Google.
It is extremely important to have a list of specific keywords that are relevant to your business, industry and location. Keywords are the search terms web users plug into a search engine. Your top priority keywords should be used frequently in search and implemented throughout your meta data and website content— you can link these with paid Google AdWords, too. Be sure not to use too many of your keywords on one specific web page, this could harm your rank instead of improving it.