Social media has easily become one of the forefronts of digital marketing. The versatility of social media and the number of platforms makes it easy to incorporate throughout your business’s digital strategy. So, once you take the plunge and create social media accounts for your company, what’s next? Your next goal is to make these messages visible to your target audience by gaining the right followers.
Which Social Media Platforms Should I Join?
With dozens of platforms to choose from, its a difficult task to pick ones to join that will provide the most benefit to your business. Different industries and target markets will use different social media accounts to communicate and share content on. In order to find the accounts that your target market uses, it is crucial to look at the demographics of users from your website traffic. If you have access to Google Analytics, you have access to a realm of information about your website visitors. In addition to researching demographics, it is important to understand the best ways to communicate your messages about products and services. Are pictures or videos the best way to portray your business online? If so, YouTube and Instagram will benefit you. Is your information buzz worthy? Perhaps twitter of facebook are more suited for you. It is also important to understand the tone that you want your social media account to give off. LinkedIn is of course not the place to share crazy images, but the place to share company updates or job openings.
How Can I Increase My Followers?
Once you pick the perfect social media platforms for your business, the next step is to grow your follower base! The quickest and one of the most effective ways to increase followers is to utilize the paid advertising options. Advertising on Facebook, Instagram, Twitter, and LinkedIn are made easy with their own advertisement services that can be tailored directly to your target audience. If you are advertising on Facebook, you can optimize your ads to increase followers, website traffic, app downloads, and more. Learn more about paid advertisements here.
In addition to paid ads, have your social media accounts displayed on your website! This is an easy way to make sure your website visitors can access your social media accounts. Share your social media accounts in your blogs, email marketing campaigns, and other marketing materials. Holding contests or giveaways on your social media accounts is also are a great way to increase your following. By having entrants ‘Like’ or ‘follow’ your accounts as a way of entering a contest—you will begin to increase your customer base. Diversify your Facebook advertising strategy, as well as other account strategies, by providing fresh engaging content.
How Can I Increase Social Media Engagement?
Engagement is a like, follow, retweet, or share on a social media update. Having high engagement on your posts gives you an effective gauge on what content resonates with your following. Shares and reposts also increase the visibility of posts. Using hashtags, especially on Instagram, are a simple way to expose your updates and increase likes. Since hashtags are universal across most social media profiles, users can click and view accounts that have used a certain tag and you can extend your reach far beyond your current followers.
At Kirk – your local social media management company -we want to make sure you’re aware of all the current digital strategies and tips! Call us at 603-766-4945 if you have questions about social media marketing!