Building a Social Media Strategy that Works

Building a Social Media Strategy that Works

Social media is one of the most influential tools to market your business. Using it correctly will immensely strengthen your business as a whole, but you will also make a deeper connection with customers. With the endless amounts of social media services there are many ways to promote your company, however not all of them are effective. It can be confusing figuring out which social media service will be most effective to promote your company, which is why Kirk Communications, a social media management company, wants to help you with all of your online communications. One of the biggest mistakes is when companies are focusing on all of the social media platforms. Your social media marketing won’t concentrate on anything when doing this. There are more options for your social media plan than just advertising on Facebook. This is why Kirk follows the performances of different social media sites which will tailor your social marketing to increase site traffic overall and to grow your business online.

To benefit from social media marketing nh, you need to create an end goal, and understand the purpose of this end goal. Who are your customers? What are you trying to achieve? What is your biggest competition doing? What is your reasoning for your social media marketing efforts? Are you trying to increase website traffic, increase sales, increase followers? Is your goal to build customer satisfaction? To begin, focus on one or two goals specifically, and make sure they are achievable. Building a strategy will enhance your social media marketing nh greatly because you will know exactly where you want to go.

After creating a goal, set some objectives based on the goal. For instance, if your goal is to build brand awareness, think about trying to increase the amount of times your brand is said on social media by 60%. You should create a time period for your goals to be made, so in this case, try and reach 60% within eight months.

Focusing on your customers while using social media marketing is key. You need to characterize your customers so they relate to your goal for your business. It is essential to target the right people, with the right messages. For example, you won’t be able to reach folks over 65 on Twitter, or teenagers on LinkedIn. To effectively characterize your customers, you should create a profile of the perfect customer that relates to your business. Think about their age, social-economic class, likes and dislikes etc. After creating the ideal customer, pay attention to your competition, and what social media marketing strategies are working for them or not. After doing this, it is time to create the actual content to relate to your end goal. Remember, the content needs to be targeted to your ideal customer, using the correct social media platform, to specifically reach your end goal.

To learn more about Kirk’s social media management services please call 603-766-4945 or visit