With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”. Every person who has lost a job seems to becoming SEO experts at the expense of clients. SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued… Read More
Often when you are searching for a particular product or service you will come up with a search with in a search. Known as “Teleporting” this feature is reserved for larger companies such as kitchen Aid. For Google, this search within a search helps consumers find what they are looking for faster and more efficiently.… Read More
A major new survey of 50,000 people in 46 countries has found that in many emerging markets around the world, people are spending more time on social networking sites than on email. The startling result, is just one of many insightful conclusion in the report from British research firm TNS that can be viewed here:… Read More
Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes.… Read More
In this tough economy, the competition can be brutal. How do you continue to grow in a highly competitive marketH We have found a number of tools that help us keep ahead of the competition. One of them is Lead Lander. Lead Lander is essentially a reverse IP look up. It allows users to see… Read More
In tough economic times, many web and internet agencies have greatly scaled back their web development staff, instead relying on contractors, part-time employees and third party companies, many of whom are overseas. In theory this sounds cost-effective and efficient, but in practice these companies are running into alot of trouble when it comes to quality… Read More
Adding relevant links to your website is an important part of good organic SEO. Unfortunately, many “SEO Companies” will buy links or add links to that do not help your overall web ranking. In fact, in the past year, we have seen many companies be banned from Google because their SEO company was buying links.… Read More
One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the “Content Network“. The content network is essentially a catalog of websites that allow Google to advertise on them. Traditionally the problem with using the content network is that your ads show up on personal blogs… Read More
We work with alot of companies in all different industries. Regardless of the size of the company, small, startup, or large organization we often hear that “SEO is managed internally” In 15 years of technology marketing, I have yet to find an organization that has done even a so so job on SEO. Why? Typically,… Read More
Under pressure to send a steady stream of leads to your sales team, how do you decide where to allocate your marketing investment? How do you know which sites, PPC ads or lists give you the best ROI? Is your website performing well? And when it comes time to lobby for an increase to your… Read More
Effective use of keywords offers you an unparalleled opportunity to acquire leads at a low cost. The problem is, it does the same for everyone else. So how do get an edge? Through in-depth keyword analysis and management, of course. But what truly counts is the ability to interpret the numbers and develop strategies that… Read More
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media… Read More
The importance of web site navigation… Read More
Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): “PageRank reflects our view of the importance of web pages by considering more… Read More
There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Kirk Communications can help with all your online communications. We follow the rise… Read More
