Bloging

Every business and their website should have an active site, and a major aspect of an active site is a blog. Blogs are important for updating website content and giving your users information on your business and the latest company news that can be shared. From an SEO standpoint, blogging is a major tool that… Read More


voice-control-search

Ok Google… Hey Siri… Hey Cortana… Aelxa… Think about every time you have used a voice search on your smartphone to look up information online. Voice enabled devices allow for quick maneuvering on your smartphone, whether you use to set an alarm or looking up information on Google. Soon, voice searches might represent the majority… Read More


Google Medic Update

Back in early August, Google released a new core algorithm update that is already impacting sites accessing the preeminent search engine. This is the company’s third update in 2018. The update, known as the “Google Medic Update,” is Google’s latest broad, global update. As alluded by the update’s nickname, the update mostly is impacting healthcare… Read More


mobile-friendly

Last Spring Google implemented an algorithm change that shifted the way it ranks search results — mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established. Mobile searches have… Read More


online-review

Online business reviews have become the cornerstone of consumer decision-making. A recent study revealed that 90% of consumers agree that a positive online review will influence their buying decision, and 86% said the same about negative reviews. Positive and plentiful reviews have also been proven to build trust in a brand and boost local SEO.… Read More


local-seo-2016

Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales. Recent studies reveal that when preparing to make a major purchase costing $500 or more, 80% of consumers start their search process online from home (a steep increase from 20% in 2014) and spend… Read More


seo-performance

Maddie Swymer reveals her comprehensive research on website-related issues that hinder your local SEO presence when you are trying hard to sell local. So, your website boasts beautiful visuals, a frequently updated blog, and social media integration… but you’re still not ranking locally on Google for your services. There might be a fault in your… Read More


Respond-to Demand-Near-You

Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on. Concentrating your SEO efforts locally has many advantages; better relationships with local businesses, more customer reviews and ratings, the ability to market… Read More