“A good social media team consists of writers, strategists and often a technical social media group.” An Interview with Nate Tennant, Founder, Kirk Communications What are you most excited about in social media space at the moment? One of the most exciting things happening in social media right now is the potential that Facebook will
In the connected world we live in, information can be accessed easily and quickly from a multitude of mediums. Looking for local farmer’s markets? Open up Pinterest and within seconds you can find one near you. Remember that PC repair shop you wanted to check out? With a few clicks, you can explore their services directly from their Facebook page. Or maybe you’re looking for a new job
With almost a billion unique users, there is no other platform that has more potential customers than Facebook. These users can be segmented by age, geography, interests, behaviors, education and partner categories. This means advertisers can slice and dice their target audience in a variety of ways.
Do you use your phone or tablet to search on-the-go? If so, Google’s forthcoming update may change how you search – and provide more relevant, easily-navigable results. On April 21st, Google will release a new algorithm affecting all mobile devices using their search engine. This new algorithm will rank “mobile-friendly” websites higher than non-mobile-friendly websites… Read More
As a website design & development company, we know that by nature, successful businesses are highly competitive. But, let me make the case for less competition when it comes to actually making your business more successful. What I’m talking about is being less competitive when it comes to Search Engine Optimization, specifically your choice of… Read More
One website design & development company’s opinion. As a website design & development company with significant SEO experience we’re pretty biased on SEO DIY. Just a few short years ago, a website owner could make sure they had the right Meta tags, some anchor text and a few well-chosen keywords to get them on the… Read More
You can never be too rich or too thin said the Dutchess of Windsor. But, as a website design & development company, we do know that you can be over SEOd. Just ask Google. It was only a couple of years ago that Google started looking for “over SEOd” sites. That is, sites with keyword… Read More
Will the Heartbleed security bug affect security on your site? When you’re a website design & development company you quickly learn that, when it comes to the Internet, you have to be ready for anything and everything. Such was the case when the Heartbleed security bug was discovered last week. Why is it called Heartbleed?… Read More
As a website design & development company, we see lots of dumb things occur when uninitiated try to practice search engine optimization. After all SEO takes time to learn and it’s no wonder that there are those do-it-yourselfers out their who think they can outsmart Google. As a website design & development company one thing… Read More
As a New Hampshire based website design & development company, we visited a prospective client just outside of New York City about a year ago. They liked us, but they were located just across from Manhattan and decided to go with a fancy New York firm that promised an elegant site and beautiful content. They… Read More
Slick agency syndrome is a lot like Stockholm syndrome, wherein a business is held hostage by a slick website design & development company and eventually succumbs to and starts believing all the B.S. Eventually, the client breaks the spell, but not before the slick website design & development firm has wasted a lot of money… Read More
It happens every day, small, medium and even large companies spend a fortune building fancy new websites. They fuss over the design, whether the drop shadows are in the right place and whether the home page has too much text which would spoil the artistry of the fancy photos that are chosen. As an NH… Read More
There’s a glaring problem with modern website design and development. First, it’s not very modern. Far too many web shops are comprised of one or two people. They are expected to know all the software, coding, SEO techniques, content creation, social media, digital marketing and a whole host of other capabilities. All of the above… Read More
There’s a real conundrum for website design and development agencies and their clients. Clients (and presumably the users of their websites) absolutely love clean, simple, beautifully designed home pages. Unfortunately, Google hates them. Well, they don’t really hate them, per se, but they do ignore them, largely because there is no text. Google search algorithms… Read More
There isn’t a week that goes by that I don’t get a call from a frantic customer that involves their website and loss of control of that site. It always amazes us at Kirk that companies entrust their customer face to an a person who has little vested interest in the success of the company. … Read More