I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media… Read More
The importance of web site navigation… Read More
I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now… Read More
When I first logged onto Facebook, I was not a big fan. All those “Friends” from high school are not really friends but acquaintances. However, Facebook has a page rank of 10, and for that reason alone, Facebook matters. Just recently, Facebook announced that the social networking site has passed 500 million users. Six years after Facebook launched,… Read More
Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): “PageRank reflects our view of the importance of web pages by considering more… Read More
There’s a vast and confusing array of social media services out there, from Twitter and Tumblr to Bebo and blogs. But there’s no point trying to focus on all of them, or your social media marketing won’t concentrate on anything. That’s where Kirk Communications can help with all your online communications. We follow the rise… Read More
In Google, search the term “Oil Spill” and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response. Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing a PPC campaign… Read More
Although Facebook started as a place for college students and younger, it has grown up a lot in the last few years and is now a network for everybody. In 2009 the fastest growing demographic on facebook was aged 55 and over, growing by 922%. The largest overall demographic was ages 35-54 which makes up… Read More
The introduction of Google’s New SearchWiki now allows you to customize your search by ranking content, anyone signed into a Google account automatically has use of this feature. What this all means is that Google now allows users to edit the results they see in a search engine results page by adding a star to… Read More
Did you know that YouTube is currently the 2nd largest search engine behind Google, with more than 3.5 billion queries a month. What that means is that there are more search queries on YouTube than on Yahoo! YouTube and other video sites can be a great vehicle to reach audiences who might not find you… Read More
It’s fair to say that facebook and social media in general have become a part of most people’s daily lives. The popularity of these social networking sites especially facebook is growing daily. With the number of users on facebook reaching over 400 million more than half of them use it on a daily basis. This… Read More
We often get asked the question, how many links should I have on my website? Quality links are an important factor in getting your website ranked higher, but just adding random links can actually be detrimental to search. Links should be relevant to your content. If you are a technology company, linking to a car… Read More
As companies continue to put more resources into developing social media, tracking all of those tweets, blog postings, videos and photos can be difficult. As a solution, we have been working on developing a number of social media news rooms. These “News rooms” give clients the ability to keep all of their social media in… Read More
Linking to relevant sites is extremely important to your overall SEO ranking. If you are a maker fly rods and you have other relevant pages that link to the term fly rods linking to you then this is a good link. Search engines will confirm that “Fly rods” are in fact in the title, description… Read More
When talking with comapanies, I often hear that “Your competitors will guarantee 1# placement of my web site.” In many cases this is true. What companies will do is focus on hyper specific keywords such as “Medical Manufacturer in Plastow, New Hampshire”. By putting in hyper specific geographies into a search query, SEO companies have… Read More
