Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a full time job requiring a great deal of skill and… Read More
In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients. What this means to you is that to increase your ranking, you have to… Read More
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you’re not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many SEO agencies use both the Overture Keyword Selector Tool and Google Keyword Analysis.… Read More
This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan “Maine, the Way Life Should Be”. One thinks, this must be an idyllic place to live and work. Having grown up… Read More
We have been working with a new company, Pipeline Wireless. They came to us from one of our trusted friends. They are a medium sized start-up focused on local wireless access. A few months ago, we started a full public relations program for them that includes writing press releases, searching out editorial opportunities and aggressively… Read More
Today we launched another website “Andover Corporation”. The site was designed by the in house staff and they did a phenomenal job in PHP. However, the website design was dated and required Kirk Communications to do a complete redesign. Working with their internal team, we came up with a new website design, and then after… Read More
Well we added another website design client today to our roster. The client is in stealth mode, so we can’t mention the name of the client here. Kirk Communications is working with the client to develop their entire identity package including their corporate brand logo, collateral and their website. Kirk Communications is developing an innovative… Read More
I got a call the other day from our friends in Arlington, Texas http://www.arlington.org/, Fun Central. They, like many of our clients found us through Google. This next week they are attending a large tourism summit in New York City and they asked Kirk Communications to produce an interactive press kit in under a week!… Read More
“Key Word Buys” Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of most search engines when a phrase or… Read More
“Google it” We have all heard the term, “Just Google it.” It is how most people research the things they need, whether it be vacation accommodations or a service for their business. And, it is those businesses and services that appear on the first page of our search that customers are most likely to investigate… Read More
Include Marketing in Your Strategic Plan For many New Hampshire companies, the third and fourth quarters of the fiscal year are often the busiest. This is also the time that many companies start to increase their marketing spend. For most, it represents a list of tasks; a tradeshow or seminar to attend, or a website… Read More
I met with one of my established clients today and the subject of keeping the website fresh, new and interesting came up again. Unlike many companies, this client is concerned about not only keeping their site up to date but also refreshing and interesting. Fortunately, the company has an industry expert who spends a lot… Read More
