Having hundreds, or even thousands of social media follower, likes, retweets, comments, etc. is great — but are these users part of your target audience? Will these “likes” lead to conversions? You need to make sure you’re reaching the right people. Growing your business online and getting the right kind of visitors involves Search Engine… Read More
Social Media is an important component any digital marketing strategy, but are you utilizing your social media accounts to their fullest potential? Social Media Optimization (SMO) is a growing technique in social media optimization services that is showing fast results. The purpose of your company’s social media accounts is to attract visitors to your website… Read More
Ever heard of Google’s update “MobileGeddon”? Chances are your answer is no…but if you operate a website for your business, you may want to pay attention! This Google algorithm update from 2015 gives mobile friendly websites an extra boost in their search ranking. With over 60% of website traffic coming from mobile devices these days,… Read More
We already know that Google ranks webpages based on a whole slew of different factors… Exactly what these factors are however, is a bit of a trade secret. We just so happen to have the skinny on a number things that contribute to your search ranking. There are over 12 billion Google searches a month,… Read More
It’s been proven that websites with a company blog get 55% more traffic to their site than a website without a blog. Why is that? Writing a company blog may seem like another thing to add to your search engine marketing strategy to-do list, but it should be a top priority. Even if no one… Read More
Will the mystery surrounding back linking echoes ever be solved? What are the effects of removing back links and how does it impact search ranking in Google? For this week’s SEO Mystery, we decided to research how the “backlink echoes” or “backlink ghosts” have been a particularly tricky mystery that no SEO company expert has… Read More
Every website owner and website design and development company alike will agree that being ranked #1 in terms of search on Google is the highest achievable position, right? Wrong. What if I told you that Google’s #1 ranking is not in fact the top spot? Google’s position “number zero”, also known as Rich Answers, is… Read More
What happens when a local website design and development company puts Search Engine myths to the test… Everyone knows that ranking #1 on Google is much better than ranking #20. But how do you make the move? Google evaluates over 200 search factors on a website (in mere seconds) before ranking it for search. Along… Read More
Last Spring Google implemented an algorithm change that shifted the way it ranks search results — mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established. Mobile searches have… Read More
Online business reviews have become the cornerstone of consumer decision-making. A recent study revealed that 90% of consumers agree that a positive online review will influence their buying decision, and 86% said the same about negative reviews. Positive and plentiful reviews have also been proven to build trust in a brand and boost local SEO.… Read More
Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales. Recent studies reveal that when preparing to make a major purchase costing $500 or more, 80% of consumers start their search process online from home (a steep increase from 20% in 2014) and spend… Read More
You may have heard about it in the news recently — the scandal that’s making headlines, deemed the largest online information leak in history; the Panama Papers. If you haven’t heard about it, here’s an overview: Mossack Fonseca, a Panamanian law firm, got hacked through their WordPress website. 2.6 terabytes of data including 11.6 million… Read More
A digital asset is any online entity that you’ve invested time and/or money into and expect a result from. Some of your digital assets may include a website, your company logo, images, file pertaining to your finances, or confidential employee information. These assets carry value in their ability to generate leads, assist in digital marketing,… Read More
Learn how to rev up a stagnant social media page by engaging customers through smart SEO copywriting and Local SEO techniques. A rising 53% of Americans age 12 and over are more loyal to the brands they follow on social media (convince and convert). Based on this knowledge, a recent study shows that 72% of… Read More
We’ve put together a few key questions to explore in your process of choosing the best local SEO company to work with. As you learned in our most recent blog, “5 Reasons Local SEO is More Important Than SEO” Local SEO is crucial for growing your business online. Now it’s time for the challenge of… Read More
