Running PPC (pay per click) campaigns used to be relatively simple. There were only a few variables that the user had control of; price, copy, and where the user would be directed when they clicked on an ad. Today, effectively managing pay-per-click campaigns is a full time job requiring a great deal of skill and… Read More


In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients. What this means to you is that to increase your ranking, you have to… Read More


This past weekend my brother and I took our annual pilgrimage to Bangor, Maine to watch the Kenduskeag canoe race. http://www.kenduskeagstreamcanoerace.com/. As you enter the State of Maine you are greeted with the slogan “Maine, the Way Life Should Be”. One thinks, this must be an idyllic place to live and work. Having grown up… Read More


“Key Word Buys” Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of most search engines when a phrase or… Read More


I met with one of my established clients today and the subject of keeping the website fresh, new and interesting came up again. Unlike many companies, this client is concerned about not only keeping their site up to date but also refreshing and interesting. Fortunately, the company has an industry expert who spends a lot… Read More