In the last few months we have been busy continually evoloving our SEM and SEO marketing techniques. Google and other search engines constantly evolve their ranking techniques. But their criteria will always be based on delivering relevant results to their clients. What this means to you is that to increase your ranking, you have to… Read More

Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you’re not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many SEO agencies use both the Overture Keyword Selector Tool and Google Keyword Analysis.… Read More

“Key Word Buys” Last month we talked about the importance of Google in helping prospects find your company. In addition to the optimization of certain key words, you may also want to augment this with paid key word ads. These ads appear on the right hand column of most search engines when a phrase or… Read More

“Google it” We have all heard the term, “Just Google it.” It is how most people research the things they need, whether it be vacation accommodations or a service for their business. And, it is those businesses and services that appear on the first page of our search that customers are most likely to investigate… Read More

I met with one of my established clients today and the subject of keeping the website fresh, new and interesting came up again. Unlike many companies, this client is concerned about not only keeping their site up to date but also refreshing and interesting. Fortunately, the company has an industry expert who spends a lot… Read More