Is the timing right to start an SEO franchise? There are thousands of sites out there proclaiming their expertise at SEO. When asked if they do SEO, almost every website design and development company quickly replies with something like, “Yeah…we’re experts at that.” Here’s the problem, and it’s one that an SEO franchise can solve:… Read More

Think about branding powerhouses like Procter & Gamble, General Motors and IBM. They all have one thing in common: You know exactly what they sell and what they stand for. Among the modern, high-tech, business-at-the-speed-of-thought, search- driven, web-based companies, branding has fallen out of favor. Or perhaps it’s just not even considered. There isn’t time.… Read More

One website design & development company’s opinion. As a website design & development company with significant SEO experience we’re pretty biased on SEO DIY. Just a few short years ago, a website owner could make sure they had the right Meta tags, some anchor text and a few well-chosen keywords to get them on the… Read More

You can never be too rich or too thin said the Dutchess of Windsor. But, as a website design & development company, we do know that you can be over SEOd. Just ask Google. It was only a couple of years ago that Google started looking for “over SEOd” sites. That is, sites with keyword… Read More

Will the Heartbleed security bug affect security on your site? When you’re a website design & development company you quickly learn that, when it comes to the Internet, you have to be ready for anything and everything. Such was the case when the Heartbleed security bug was discovered last week. Why is it called Heartbleed?… Read More

Slick agency syndrome is a lot like Stockholm syndrome, wherein a business is held hostage by a slick website design & development company and eventually succumbs to and starts believing all the B.S. Eventually, the client breaks the spell, but not before the slick website design & development firm has wasted a lot of money… Read More

“Never do anything in your life that you wouldn’t want to see in the paper the next day.” This wise advice came from a wise journalist I knew many years ago. Of course, this same advice applies to the Internet, perhaps even more so. After all, after a bad story appears in the newspaper it… Read More

There’s a real conundrum for website design and development agencies and their clients. Clients (and presumably the users of their websites) absolutely love clean, simple, beautifully designed home pages. Unfortunately, Google hates them. Well, they don’t really hate them, per se, but they do ignore them, largely because there is no text. Google search algorithms… Read More

There isn’t a week that goes by that I don’t get a call from a frantic customer that involves their website and loss of control of that site. It always amazes us at Kirk that companies entrust their customer face to an a person who has little vested interest in the success of the company. … Read More

As an NH SEO company, we often get asked what is the best way to optimize for the local level? First, companies know who their customers are. Where are they located? Are they primarily located in their state or are more located nationally? Who do they want to sell to now and in the future?… Read More

In the old days you could hire a website design and development person who knew a couple of coding languages, throw up a site and you were in business. As the web grew more sophisticated you hired a web design agency to update or redesign your site. But hire a typical website design and development… Read More