Online Public Relations

Kirk Communications provides a full suite of integrated public relations services including building press and analyst relationships, planning and implementing corporate and product campaigns, creating memorable content through press releases and case studies, shaping the opinion of targeted audiences and securing informed public understanding, all of which deliver measurable results in the form of increased media presence and sales opportunities.

Areas covered:

• Analyst Relations
• Awards Programs
• Byline Programs
• Customer Case Studies
• Media Relations
• Media and Analyst Research
• News Release Writing
• Press Kit Development
• Product Reviews Program

Analyst Relations
Our staff, having worked on the client side for start-ups and Fortune 500 organizations understands what analysts want to see from a client when they are briefed. Far too often companies will not properly brief analysts or not follow up on past promises, leaving analysts with a less than favorable impression of your company. Kirk’s staff works with your press team, senior executives, product and product marketing staff to help them prepare and properly brief the analyst community.

In addition to helping clients prepare for proper analyst briefings, we have the knowledge and contacts to get you briefings with the right people. Knowledge coupled with persistence, lands interviews.

Awards Programs Getting any type of award can be a big ego boost for a company both internally and externally. More importantly, awards can drive positive perception of any company. Too often awards are overlooked by companies who don’t have the internal resources to properly manage a full public relations program.

Byline Programs
Depending on a company's particular industry segment, there can be a number of opportunities to write byline articles. Often, leading industry experts can be found within the company walls. Kirk works with your team to proactively write byline articles that are timely and relevant to your industry.

Customer Case Studies
Having a proven record of success is important to any potential customer. Case studies, when positioned properly, can help your sales team speed up the sales cycle, meaning higher revenues and lower costs.

Media Relations
Kirk has long standing relations with both local and national press. However, like any organization, media companies and outlets have high turnovers. Therefore, we focus on preparing and presenting complete, meaningful press releases and stories that reporters will gravitate to. This approach, coupled with our pleasant persistence model, gets results.

Media and Analyst Research
Our staff is continually researching press and analyst opportunities for our clients. It is an on-going process that never stops at any point when Kirk is engaged with a client.

News Release Writing
In addition to helping with bylined articles and customer case studies, Kirk’s team also works on formatting releases that coincide with your company’s product and messaging strategy.

Press Kit Development
Press kits can be an invaluable tools for the press and analyst community. Our team can develop a full press kit or augment an existing one. In addition, we can help companies deploy a full interactive press kit that can be housed on your site or on partner sites.

Product Reviews Program
Product reviews, product bakeoffs are all important in establishing credibility around a product or service. Knowing where to place your product and when to place it can have a critical impact on how a company is perceived by the marketplace.