Portsmouth NH December 12, 2012 – Kirk Communications (www.kirkcommunications.com), a New Hampshire web design and development is alerting its clients to pay attention to local search.
According to the 2012 study by Marketing Sherpa, only 37% of companies surveyed claimed a local business listing on one or more search engines. Even more surprising, a mere 27% had optimized for local search as part of their organic search strategy.
Also overlooked are SEO Company efforts to urge customers to post reviews on local sites such as Yelp and Google Places. Since local search algorithms place heavy weight on citations and unbiased reviews from third party sites, they are critical.
As an SEO NH company we constantly see the lack of effort on the part of local SEO companies to implement local search efforts.
The easiest place to start is by implementing Google Places. With 97% of consumers searching for local businesses online, putting a free listing on Google Places pretty much assures that you will be on page one for search along with your phone number address and a small Google map showing your restaurant’s location.
It’s also important to remember that people searching for a local business online are rarely doing it at home. That means they’re using their phone. As a consequence your site should be, at the least, mobile responsive. Which is to say that it should automatically resize to fit mobile phones and tablets so people can see your site easily. At Kirk SEO Company, we also create mobile enabled sites. It’s a separate site that is designed to work with touch screen and offers a simpler interface for ease of use.
About Kirk Communications, SEO NH Company
Kirk Communications is an SEO NH company with additional offices in Luxembourg and New Delhi, India. In addition to being a website design and development company, Kirk Communications is a global provider of inbound marketing including Search Engine Optimization (SEO) and social media integration. As an SEO Company, Kirk Communications also runs large paid campaigns for clients (PPC). The SEO company shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Beyond being an integrated website design & development company, Kirk Communications offers extensive state-of-the-art SEO and PPC analytics, that, in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients: Annik Technology, JungleTorch, Atlantic Plastic Surgery Center, U.S. Land and Ranches, Phase 2 Medical, Axenics and Interventional Spine Medicine. For more information, please visit us on the web at www.kirkcommunications.com.