Search engine optimization (SEO) is the process of structuring websites, landing pages and other online content so that people can find it and search engines can index it and list it in search results. Why do you need SEO? Because billions of consumers use search engines such as Google, Bing and Yahoo, to find local businesses, research products and services and make purchases. If you want people to find your business and if you want to rank above the competition, you need SEO. If you don’t have the in-house talent, resources and expertise to dedicate to SEO, you need to find an experienced, reputable and successful SEO company.