Developing targeted key words was critical to the process
Portsmouth, N.H. – August 26, 2010 – Kirk Communications (www.kirkcommunications.com) today announced that it has completed a comprehensive Search Engine Optimization program for the Whittemore School of Business and Economics, the highly reputable business school at the University of New Hampshire. Kirk Communications optimized the school’s Web site to generate interest and awareness about its undergraduate and graduate programs.
Kirk Communications’ team of SEO experts and writers worked closely with the Whittemore School of Business and Economics to give it an edge in the highly competitive arena of college admissions. Kirk’s comprehensive search engine process helps drive online traffic to the unique offerings at the UNH business school, such as hospitality management, a part-time MBA program, and its one-year MBA program.
“After focusing on SEO for several months we have noticed an exceptional increase in the ranking of many of our search terms,” said Elena Maltese, director of communications, Whittemore School of Business and Economics. “We are now on the first page for several of our top terms, whereas before the SEO campaign we were getting lost due to bad positioning. The search results speak for themselves” Maltese said.
About Kirk Communications
With offices in Portsmouth, N.H., Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions including social media programs, public relations, Web site design and development, Search Engine Optimization (SEO), Pay per Click (PPC) analytics and advanced 3D animation. The company shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers an extensive suite of state-of-the-art SEO and PPC analytics, that in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients IDG, JungleTorch, Optimize Interactive, SDL Structured Content Delivery division, Atlantic Plastic Surgery Center, SeaNet Technologies and Animetrics. For more information, please visit us on the web at www.kirkcommunications.com.
About the Whittemore School of Business and Economics
The University of New Hampshire, founded in 1866, is a world-class public research university with the feel of a New England liberal arts college. A land, sea, and space-grant university, UNH is the state’s flagship public institution, enrolling more than 12,200 undergraduate and 2,200 graduate students.
The UNH Whittemore School of Business and Economics offers a full complement of high-quality programs in business, economics, accounting, finance, marketing, and hospitality management. Programs are offered at the undergraduate, graduate, and executive development levels. The school is accredited by the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business schools worldwide. For more information, visit http://wsbe.unh.edu/