Portsmouth, N.H. – December 20, 2010 – Kirk Communications (www.kirkcommunications.com), has entered into an agreement with ConVerge Diagnostic Services™ of Peabody, MA, a regional diagnostic lab services company operating in New England. In addition to performing market research, Kirk will create a new optimized website for the company, which offers state-of-the-art lab services in Massachusetts, New Hampshire, Maine and Vermont. ConVergeDx is known for offering personal service, lower costs and a number of exclusive lab tests, most notably in ob-gyn. Unlike many large national lab chains, ConVergeDx performs all of their services locally in New England and offers high levels of personal attention to healthcare providers and their patients.
“We think we’re better in almost every way than expensive hospital labs and the national lab companies,” said Bob Gorman, CEO of ConVergeDx. “With more and more patients being required to pay for part or all of their labs, we need to get the word out that, in most cases, they’ll pay a lot less with us,” Gorman said. “We chose Kirk because of their vast experience in healthcare and the work they currently do for the kind of clients we already serve, particularly in the area of ob-gyn,” he said. “They also have the kind of expertise we’re looking for in advertising, PR and website optimization—all of which will help doctors and their patients know what we’re all about.”
“It’s always good to have a client with something that differentiates them in their market category, said Nate Tennant. “ConVergeDx is obviously that kind of client. We’re thrilled to be partnering with them.”
About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing.
About ConVergeDx
ConVerge Diagnostic Services combines the broad knowledge and experience of leading pathologists and scientists to provide their clients with a full array of laboratory solutions. Healthcare professionals rely on ConVergeDx for advanced laboratory testing options supported by attentive, local customer service.
