Portsmouth, NH, November 19, 2012 – What is the difference between inbound marketing and outbound marketing? Portsmouth, New Hampshire, SEO company Kirk Communications will tell you it’s the difference between getting blocked and deleted versus attracting your target audience. Outbound marketing becomes less effective with each new technology (such as DVR, TiVo, satellite radio and caller ID)that provides a new way to avoid ads, commercials and SPAM. Outbound marketing is essentially reaching out through various channels and casting a wide net over the general populous while the general populous does all that it can to avoid your marketing efforts. Inbound marketing invites those who seek your product or service to visit your website. Inbound marketing puts your business in places where people are already interested in your product or services – such as blog sites, social media sites, discussion forums and search engines.
“Our goal is to fill your sales funnel with qualified leads.” said Nate Tennant, founder and CEO of Kirk Communications, “Inbound marketing is faster, cheaper and more effective than outbound marketing. It’s also traceable. Best of all, you attract your target customer to your business as an inbound lead.”
As an SEO company, Kirk Communications helps businesses around the world get found by those who are actively looking for a particular product or service. The internet has become a research tool used by millions and online search continues to grow with the exponential use of mobile devices. Whether your business is B2B, B2C or B2E, your target audience will likely begin their search online. It all starts with website design and development – creating a website that not only sells a product or service but also serves as a resource for those who seek more information. Inbound marketing strategically places links to your website where people are looking for your product or service. Websites with engaging content, case studies, white papers and other valuable sources of information become a resource to their target audience. That’s why website design & development is an integral part of the overall strategy.
“We focus on creating a state-of-the-art, search engine optimized website for our clients with dynamic and highly-optimized content,” said Tennant, “If a client already has a website, we can optimize the existing site and create rich new content. A strategically optimized site will appear at the top of the page in search engine results for related keywords. We strategically promote our clients sites via SEO, PR, social media and other highly effective online sources to bring the leads in and convert website visitors into customers.”
For more information about inbound marketing and SEO website design and development visit Kirk Communications online at http://www.kirkcommunications.com.
About Kirk Communications, New Hampshire Marketing and SEO Company
Kirk Communications is a marketing and SEO company located in Portsmouth New Hampshire with additional offices in Luxembourg and New Delhi, India. In addition to website design & development, Kirk Communications is a global provider of inbound marketing including Search Engine Optimization (SEO) and social media integration. Kirk Communications shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Beyond being an integrated website design & development company, Kirk Communications offers extensive state-of-the-art SEO and PPC analytics, that, in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients: Annik Technology, Jungle Torch, Atlantic Plastic Surgery Center, U.S. Land and Ranches, Phase 2 Medical, Axenics and Interventional Spine Medicine, Tennessee Land and Lakes, Axenics and Patriot Law Group. For more information, please visit us on the web at www.kirkcommunications.com.