Innovative Keyword Management and Social Media Programs will Drive Website Traffic
Portsmouth, NH – September 02, 2009 – U.S. based Kirk Communications (www.kirkcommunications.com) announced today that it has begun the implementation of a comprehensive SEO (search engine optimization) program for the Atlantic Plastic Surgery Center (www.atlanticplasticsurg.com). As well, Kirk Communications will enable various social media channels and then work with ASCP’s founder Dr. Lawrence N. Gray and his staff to use them to create demand.
The Atlantic Plastic Surgery Center has achieved success thanks to an excellent regional and national reputation. But Dr. Gray realized that to build a broader base for his business, potential clients would need to easily find the Center on major search engines. “We chose Kirk Communications,” said Dr Gray, “because they clearly offered more SEO services than any other SEO company we talked to.” To begin, Kirk Communincations worked with The Atlantic Plastic Surgery Center on keyword development. They then used in-depth keyword analysis to determine the words and phrases that have the highest traffic with the fewest number of competitive pages. Finally, to ensure proper use of keywords, Kirk Communications provides keyword services as part of its ongoing monthly SEO maintenance program.
“We have been looking for better ways to communicate with potential patients,” Dr. Gray continued, “to explain procedures, answer questions and help them achieve their goals. Then, Kirk Communications explained that social media channels would accomplish this – and help with our organic search ranking at the same time.” Kirk Communications has designed and implemented a blog and enabled online video presentations, two key components that are important to SEO success. In addition, they designed and launched Twitter and Facebook pages for Dr. Gray, two vehicles that, by letting potential clients interact with him, help build confidence and increase sales.
“As a full-service interactive agency,” said Nate Tennant, founder of Kirk Communications, “we also provide website development.” The Atlantic Plastic Surgery Center is continually offering new promotions and developing new videos. “Our ability to make website updates within 24 hours,” said Tennant, “is extremely important to Dr. Gray. He and his staff also appreciate the in-depth marketing analytics and monthly SEO reporting we provide.” Kirk Communications also reviews all content before going live to ensure SEO compliance, and will develop SEO-optimized content for blogs, websites, video scripts, press releases and more as needed.
About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the web at www.kirkcommunications.com
About The Atlantic Plastic Surgery Center
Atlantic Plastic Surgery Center is the practice of New Hampshire plastic surgeon, Dr. Lawrence N. Gray, in practice here since 1985. He has earned a great deal of respect in both his local medical community and the national plastic surgical community through his many publications, technical skill and personal demeanor. Dr. Gray is nationally and internationally recognized as the inventor of the scarless breast reduction, a revolutionary procedure that eliminates scars associated with the older, traditional method of breast reduction. He has a large following of satisfied patients from across New Hampshire, the United States and a number of foreign countries, who have sought him out for breast augmentation and scarless breast reduction.Additionally, Dr. Gray is a core investigator for the Mentor and Silimed silicone breast implant studies. Dr. Gray received the significant honor of being the only investigator for the Silimed Corporation’s Silicone study, which is pending FDA approval. Dr. Gray is expected to be the only source for adjustable silicone implants soon. Dr. Gray has taught at educational conferences for the American Society for Aesthetic Plastic Surgeons and is the only member of the International Society of Plastic Surgeons from New Hampshire.
Kirk Communications (603) 766-4945