Redesigned Website Now in Step with Company’s Stated Mission
Portsmouth, N.H. – July 9th, 2008 – Kirk Communications (www.kirkcommunications.com) today announced that it has launched a dramatically redesigned website for Conway, N.H.-based Animetrics, Inc. (www.animetrics.com), the leading developer of next-generation 2D-to-3D face recognition and face creation solutions. Kirk Communications, Animetrics’ agency of record, redesigned and launched the website to bring it into step with the company’s stated mission and improve content management and usability.
As part of the site redesign, Kirk Communications’ creative team and web developers worked to improve overall accessibility, branding and messaging for Animetrics. The sleek new design is optimized to load faster and to support search engine optimization (SEO). The new architecture is such that nearly the entire website is accessible from the home page.
“Animetrics is tackling a host of critical security and law enforcement issues with a ground-breaking suite of products right out of their offices here in New Hampshire and we wanted the website to reflect that,” said Nate Tennant, founder, Kirk Communications. “The new website design better defines the importance of the company’s mission and focuses on the problems the company helps its customers solve,” Tennant said.
“We work extensively with Animetrics to help the company reach its target markets using our innovative suite of public relations and integrated marketing solutions. Updating the company’s website was integral to meeting that goal,” Tennant said
About Kirk Communications
Based in Portsmouth, N.H., Kirk Communications delivers more than eight decades of combined marketing experience spanning an array of industries including technology, financial services, healthcare and energy. Kirk Communications develops and executes marketing strategies that help our clients achieve their goals. We work with at both a strategic and tactical level, integrating with your team as needed. Our marketing solutions include interactive and graphic design, public relations, and communications campaign design and management. Our clients include Andover Corp., CipherOptics, Telindus, Animetrics and IMT Partners. For more information, please visit www.kirkcommunications.com.
About Animetrics
Animetrics Inc. is a leading developer of 3D imaging for facial biometrics used in face recognition security applications and face creation virtual imaging. Powered by Animetrics90 FACEngine® the company’s core algorithms are comprised of five patents-pending forming the basis for next-generation 3-dimensional facial imagery applications. Given the accuracy of its 2D to 3D technology, Animetrics is driving market acceptance of facial recognition biometrics in government, homeland security and law enforcement applications and face creation in consumer 3D virtual worlds and social networking. Animetrics is headquartered in Conway, N.H. For more information: www.animetrics.com
Press Contact:
Jennifer MacPherson
Kirk Communications (603) 394-5275
