Sometimes less is more when it comes to SEO and website design & development.

As a website design & development company, we know that by nature, successful businesses are highly competitive. But, let me make the case for less competition when it comes to actually making your business more successful.

What I’m talking about is being less competitive when it comes to Search Engine Optimization, specifically your choice of keywords and keyword phrases. Of course, the name of the game is to get your business on page one of Google. If you’re a pizza parlor then you want to be on page one when someone searches on the keyword “pizza”.

Every website design & development company knows that the word everyone with a pizza parlor wants to use, you’ll probably never move your restaurant to page one for that keyword. But what about, calzone? Or pizza, Portsmouth NH?

At Kirk Website Design & Development Company, we know that getting the keyword pizza to move your restaurant to page one on Google would give you lots more web traffic and more business—let’s say 200%–but it won’t happen, even after years of trying. Now, let’s say you go for the keyword phrase calzone, Portsmouth NH. It’s a much less popular phrase than pizza by several orders of magnitude. Therefore it is much less competitive when you try to rank for it on Google. Because of that, it’s much easier to move your restaurant from, say, page five of Google up to page one. What’s more, you can do it in weeks, not years.

Now, let’s day there are 15 people in Portsmouth looking for a good calzone and they search for that calzone on Google. They’ll see you on top and probably go to your website. What if half of them come in for lunch? Your restaurant just became more successful by actually being less competitive, at least when it comes to keywords.

When you take the above scenario and apply it to a large retail website with thousands of products, picking and choosing the right keywords that will rank highly on Google and drive traffic to your site still means striking a balance between getting the least competitive keywords that will still yield the high level of web traffic with resulting sales. That’s where Kirk Website Design & Development Company comes in. We have some pretty sophisticated algorithms and analytics when it comes to defining the right keywords to yield the highest traffic product, service or part.