In the connected world we live in, information can be accessed easily and quickly from a multitude of mediums. Looking for local farmer’s markets? Open up Pinterest and within seconds you can find one near you. Remember that PC repair shop you wanted to check out? With a few clicks, you can explore their services directly from their Facebook page. Or maybe you’re looking for a new job — and instead of flipping through classifieds, you can log on to LinkedIn and find a prospective employer there.
Noticing a trend? With social media, anyone can get online and find information and services — and if you’re not connected, that means valuable sales are being lost. Here are five major social media platforms to focus on as you grow your business.
1. Facebook
Did you know that 1 in 5 pageviews in the US occurs on Facebook? Facebook is the world’s largest social networking platform, with over 900,000,000 estimated unique monthly visitors. With so many people active, it’s important to have an easily-accessible page here.
2. Twitter
Twitter has about 310,000,000 unique visitors per month — far less than Facebook, but still an integral part of broadcasting your business. If you’re looking to get word out about your business, do it on Twitter — 51% of all jobs on social media are posted on this platform.
3. LinkedIn
With a monthly total of 255,000,000 unique visitors, LinkedIn is practically the Internet’s business central. Over 65% of candidates expect to find jobs on LinkedIn — and it’s your job to give it to them.
4. Pinterest
Pinterest has long been considered the “crafty hub” of social media, with around 250,000,000 unique monthly visitors. Potential customers will often turn to this site to view your products and get a ‘feel’ of the company if they are applying for a job.
5. Google+
Google+, a social upgrade on a Google account, scores about 120,000,000 unique visitors per month. If you want to get noticed, start up a Google+ page for your business — with interconnected ‘circles’ and groups of people with similar interests, word about your business can spread quickly.
