You’ve spent sleepless nights, countless cups of coffee, and probably more money than you have on building your business. Congratulations on finding the motivation to press on! In today’s technology dominated world, having an online presence is essential in order to grow your business further. But what if you built a website and nobody came?… Read More
With each New Year comes new website design and development trends. As an SEO franchise and web design agency, we ranked the top 5 website design trends of 2015. 1. Longer/Scrolling Layouts As mobile devices become a staple in our everyday lives, it’s becoming more common for websites to rely on scrolling layouts rather than… Read More
You worked hard to grown your company… now how do you protect it? Whether you own an ecommerce website or simply run a promotional blog, the internet creates a whole new playground for impersonators and counterfeiters to bully companies on.
Since 1993, I have worked in technology marketing. Before the advent of the internet, email and social campaigns, the main medium to identify, track and get customers into a pipeline was through live events. Those consisted of tradeshows, seminars and analyst meetings.
In the connected world we live in, information can be accessed easily and quickly from a multitude of mediums. Looking for local farmer’s markets? Open up Pinterest and within seconds you can find one near you. Remember that PC repair shop you wanted to check out? With a few clicks, you can explore their services directly from their Facebook page. Or maybe you’re looking for a new job
With almost a billion unique users, there is no other platform that has more potential customers than Facebook. These users can be segmented by age, geography, interests, behaviors, education and partner categories. This means advertisers can slice and dice their target audience in a variety of ways.
Copyright. It lets people know that you own the content on your site and you have taken steps to register the company name and URL. Unfortunately, the Copyright date is overlooked by companies large and small. Updating your copy right is important for 3 reasons:
Do you use your phone or tablet to search on-the-go? If so, Google’s forthcoming update may change how you search – and provide more relevant, easily-navigable results. On April 21st, Google will release a new algorithm affecting all mobile devices using their search engine. This new algorithm will rank “mobile-friendly” websites higher than non-mobile-friendly websites… Read More
It happens every day, small, medium and even large companies spend a fortune building fancy new websites. They fuss over the design, whether the drop shadows are in the right place and whether the home page has too much text which would spoil the artistry of the fancy photos that are chosen. As an NH… Read More
There isn’t a week that goes by that I don’t get a call from a frantic customer that involves their website and loss of control of that site. It always amazes us at Kirk that companies entrust their customer face to an a person who has little vested interest in the success of the company. … Read More
As an NH SEO company, we often get asked what is the best way to optimize for the local level? First, companies know who their customers are. Where are they located? Are they primarily located in their state or are more located nationally? Who do they want to sell to now and in the future?… Read More
Do Paid Ads Work?… Read More
New Hampshire marketing is a different animal than marketing in many other states. First, we have hundreds of highly sophisticated technical software and electronics firm that have very specific B-to-B marketing needs. Many are startups and, as such, they have lots of money and an incredible product, but they don’t have any idea how to… Read More
On most days, we love what we do. We help companies improve their online image and rank higher on search engines. In general, higher rank means higher inquiries and more sales. It all seems so easy that any one can do it. Unfortunately, SEO is becoming increasingly hard. SEO is not unlike many other industries… Read More
As a marketing agency in NH, we are always working with clients that have to market at both a local level and a national level. That balance between localization and nationalization is always a fine line. You always want to be seen locally, but you don’t want this to dominate your SEO efforts. If you… Read More
