You may not understand all there is to know about search engine optimization, but you know you need it. So you decide to hire and SEO company. That’s an option that’s fraught with danger. That is, unless you know how to select an SEO company. Sadly, there are a lot of SEO company fraudsters out… Read More


As a marketing agency in NH, we are always working with clients that have to market at both a local level and a national level. That balance between localization and nationalization is always a fine line. You always want to be seen locally, but you don’t want this to dominate your SEO efforts. If you… Read More


The question should no longer be open to interpretation. E commerce companies have traditionally relied on their SEO company to provide “link building” to help increase their site’s ranking on Google and other search engines. To that end, the SEO company makes a judgment when they decide whether a link is relevant to a client’s… Read More


SEO, or search engine optimization is a relatively new business, which means there are a lot of folks jumping into the game when they have no experience, or credentials to really offer a competent service. Add on to this fact that we still have record unemployment and you have a recipe for disaster. An SEO… Read More


When will “best” web design sites get the message that a site without SEO is akin to having a well-designed car with no engine, or a plane with no wings? Webneel.com just posted what they call 25 beautiful website design examples for your inspiration. But only four out of the 25 “beautiful websites” had enough… Read More


Years ago we had a lot of main stay PR clients.  At that time search didn’t exist and social media was just born.  We were spending a lot of time doing media pitches on relevant topics and stories.  It was time consuming and success was often hit or miss.  Advance forward 5 years and public… Read More


Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario. ABC solar company moves into an area and starts advertising like crazy on the radio. They… Read More


SEO, or Search Engine Optimization is easy right?  Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major search engines.  Given that… Read More


We often get asked about directories and directory listings.  Directories are essentially huge online phone books.  They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly done, directory listings create a valuable link back to your website. What is a valuable… Read More


If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task.  Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive world of search, you need to do more, much more particularly in… Read More


Having an SEO strategy is important, however, it’s equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the more people within your company that understand SEO, it’s benefits and your goals… Read More


It is amazing. Since the down turn in 2008, every company and living breathing soul is claiming to do SEO or Search Engine Optimization. I am sure there are some well intentioned folks in the industry, but in 6 years of doing search, I can count on one hand the number of companies that can… Read More


SEO consultancy is a broad term that is thrown around by alot of people that are not qualied to be optimizing anything. In a world with 9, 15 and 20 % unemployment there are lots of people picking up books on SEO consulting and trying to pitch there services to those willing to listen. Unfortunately,… Read More