On most days, we love what we do. We help companies improve their online image and rank higher on search engines. In general, higher rank means higher inquiries and more sales. It all seems so easy that any one can do it. Unfortunately, SEO is becoming increasingly hard. SEO is not unlike many other industries… Read More
Search’s Wild Wild West period is coming to a close. It was Samuel Colt’s peacemaker that tamed the original Wild West. It’s Google’s new algorithms that are taming the wild and pioneering days of SEO. They’ve forced many a black- hat SEO company to head for the hills. Why, an SEO consultancy with the right… Read More
When will “best” web design sites get the message that a site without SEO is akin to having a well-designed car with no engine, or a plane with no wings? Webneel.com just posted what they call 25 beautiful website design examples for your inspiration. But only four out of the 25 “beautiful websites” had enough… Read More
SEO, or Search Engine Optimization is easy right? Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major search engines. Given that… Read More
If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task. Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive world of search, you need to do more, much more particularly in… Read More
SEO consultancy is a broad term that is thrown around by alot of people that are not qualied to be optimizing anything. In a world with 9, 15 and 20 % unemployment there are lots of people picking up books on SEO consulting and trying to pitch there services to those willing to listen. Unfortunately,… Read More
Web gurus around the world proclaim that “content is king” when it comes to websites. Sadly, the proclamation doesn’t meet with reality. Look at most websites (b to b in particular) and you quickly discover that content is crap, especially when it comes to website copywriting. Here are four good ways to get your content… Read More
As a website design agency we are continually asked about good web design. Website Design and development is important, but unfortunately many firms loose track of what matters. In a world where employees and customers are pressed for time, what matters is two fold. First, your website needs to be found. You can win every… Read More
As one of the most popular micro blogs, twitter has become a victim of its own success. In an effort to attract more followers, we have seen a number of businesses tweeting about a range of topics, most of which have nothing to do with their business. It is important to keep your twitter accounts… Read More
With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”. Every person who has lost a job seems to becoming SEO experts at the expense of clients. SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued… Read More
Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes.… Read More
One of the most overlooked aspects of running a PPC (Pay Per Click) campaign is the effective use of the “Content Network“. The content network is essentially a catalog of websites that allow Google to advertise on them. Traditionally the problem with using the content network is that your ads show up on personal blogs… Read More
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media… Read More
When talking with comapanies, I often hear that “Your competitors will guarantee 1# placement of my web site.” In many cases this is true. What companies will do is focus on hyper specific keywords such as “Medical Manufacturer in Plastow, New Hampshire”. By putting in hyper specific geographies into a search query, SEO companies have… Read More
Maximize Your Website Investment with an Evolving Keyword Strategy Are you getting the best return on your website investment? The answer is no if you’re not employing a keyword strategy that evolves as search engine search criteria evolve. For keyword research, many SEO agencies use both the Overture Keyword Selector Tool and Google Keyword Analysis.… Read More
