Kirk Communications Selected as North American Public Relations Agency of Record for Ipswitch, Inc.’s Network Management Division

Program includes integrated Pay-per-Click (PPC) and Search Engine Optimization (SEO) management
Portsmouth, N.H. – May 22, 2010 – Kirk Communications ( today announced that it has been selected by the Network Management Division of Ipswitch, Inc. ( as the company’s North American public relations agency of record. Kirk Communications is providing complete public relations services including new product introductions and announcements, product placements, press and analyst relations, trade show press and social networking. In conjunction with the public relations program, Kirk Communications manages the division’s PPC and SEO programs to better streamline its advertising budget and drive traffic to its Web site

Ipswitch, Inc.’s Network Management Division, developers of the widely distributed WhatsUp Gold suite of innovative IT management software, chose Kirk Communications for its leadership in integrated public relations and its full suite of digital services. By tying public relations efforts directly to PPC and SEO, Kirk Communications optimizes the flow of traffic to the company’s Web site and elevates the position of WhatsUp Gold in online rankings, all translating into an increase in lead opportunities and sales.

“We chose Kirk Communications for its expertise in public relations, social media and online optimization,” said Tamara Hart, director of global marketing, Ipswitch, Inc.’s Network Management Division. “The team at Kirk Communications is sensitive to our goals, and our budget, and monitors on an ongoing basis our unique needs as they develop and deploy successful PR, SEO and PPC programs,” Hart said.

About the Network Management Division of Ipswitch, Inc.

The Network Management Division of Ipswitch, Inc. is the developer of the WhatsUp Gold suite of innovative IT management software. WhatsUp Gold delivers comprehensive network, system, application and event log monitoring and management solutions for small and medium businesses and enterprises. Built on a modular, yet integrated architecture, the affordable and easy-to-use solutions scale with the size and complexity of any physical or virtual IT infrastructure. From a single console, WhatsUp Gold supports standard IT management tasks including automated discovery, mapping, real-time monitoring, alerting, troubleshooting and reporting. More than 100,000 networks worldwide use WhatsUp Gold solutions to assure the availability, health and security of their critical business infrastructure today. Ipswitch, Inc.’s Network Management Division recently added to its product line complete, easy-to-use solutions for Windows Security Event Management (SEM) and Log Management for small businesses and enterprise-level organizations suite with the acquisition of Dorian Software Creations, Inc. WhatsUp Gold was named Network Management Product of 2010 by Network Computing Magazine and earned the Network Products Guide 2010 Product Innovation Award in Network Management. To learn more about WhatsUp Gold – the best value in IT Management software, download a free trial or to make a purchase, please visit:

About Kirk Communications
With offices in Portsmouth, N.H., Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated digital solution including social media programs, website design and development, SEO, PPC and advanced 3D animation. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients IDG, Ipswitch, Inc., ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the Web at

Press Contact:
Jennifer Macpherson
Kirk Communications
[email protected]