Kirk Outlines 10 Triggers for a Website Upgrade

Portsmouth NH, October 29, 2015—Kirk Communications (, a global digital and SEO Company, outlines 10 triggers that indicate you need a website update.  Kirk advises clients to take a look at these 10 important signals that will help determine if you need a new site.

Your Imagery is All Stock Photos
As more websites are built and deployed, it is important to show potential customers and current clients that your website is important.  Too much stock imagery shows you just don’t care about your web presence.  You site should be a combination of stock photos and personal photos that help tell the story of your brand.

Your Website is Awash in Gray
Having only grays or gradients of gray lulls users to sleep.  Your website should be a mix of more vibrant colors like oranges, reds or bright blues.

Flash Animation
Your website should have the moving elements built in HTML 5.  This ensures that these elements will be viewable on a mobile device.

Your Copyright is Not Current
Those copyrights on the bottom of every website are an important indicator to customers and, more importantly, Google. The copyright is a major indicator of whether or not you are still in business.  Any old copyright spells “out of business” to customers and the web.

Social Media Matters
Even if you are in a heavy B to B space, you should have some social media icons that link to your company’s pages. These will enable your customers and users to connect to your brand.

You Don’t Have a Blog on Your Site
Not everyone will read your blog, but the search engines will. For this reason alone it is important to have regular content updates on the site through the blog.


Know Your Website Traffic
Knowing who is visiting your site, both where they’ve come from and where they’re going next, is crucial to understanding your customer.  At a minimum you should review your website traffic and flow patterns monthly.

Your Site Doesn’t Work in All Browsers
In a world where users use multiple browsers and devices, it is crucial that the site be regularly tested in major browsers for compatibility.

You Don’t Have a Sitemap on Your Website
A sitemap is not only important for users navigating your site, it is also crucial for good SEO performance.

“Companies, even those with tens of millions in revenue still regard their website as an afterthought.  It is an integral asset to any business and should be treated as such,” said Nate Tennant, founder of Kirk Communications.   “Putting together a strategic plan that addresses some, if not all, of these points will help a company realize greater revenue from both off and online.”


About Kirk Communications Website Design and Development Company

Kirk Communications is a digital agency with a focus on SEO and website design and development.  Located in Portsmouth, New Hampshire, the company has additional offices in Luxembourg and New Delhi, India. In addition to being a website design and development company, Kirk Communications is a global provider of inbound marketing including Search Engine Optimization (SEO) and social media integration. As an SEO Company, Kirk Communications also runs large paid campaigns for clients (PPC). The company shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Beyond being an integrated website design & development company, Kirk Communications offers an extensive suite of state-of-the-art SEO and PPC analytics, that, in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients A. M. Best, Exostar, JungleTorch, Airmar, Newport Deco, Atlantic Plastic Surgery Center, Zai Skis and Weekender House. For more information, please visit