Redesigned Website Boosts Company’s Online Presence
Portsmouth, N.H. – March 17th , 2008 – Kirk Communications (www.kirkcommunications.com) today announced that Salem, N.H.-based Andover Corp. (www.andovercorp.com), a world leader in the manufacture of high-quality optical filters and coatings, has selected the firm as its agency of record. Additionally, Kirk Communications has redesigned and launched Andover Corp.’s new corporate website to give the company a stronger online presence. Andover Corp. manufactures a broad array of standard and custom components including image-quality, narrowband, broadband and space-qualified filters.
“Andover Corporation is a leading innovator in its industry and our facilities are world class,” said John Cotton, vice president, Andover Corp. “It is imperative that we convey this through our online presence as well as other media. Kirk Communications helped us develop an integrated business and marketing website that is clear and concise and will help us grow our business. We are looking forward to our continued work with the firm,” he said.
The site redesign includes the creation of a new interior site map to facilitate navigation of the online catalog, which features more than 1,000 different optical filters and coatings. The company’s old website was more than a decade old and consisted of more than 1,000 pages. Kirk Communications’ web designers worked to improve customers’ online experience and gave Andover Corp. more control over the user interface design.
Kirk Communications was hired for its proven ability to obtain press coverage in Andover Corp.’s target markets using an innovative suite of public relations and business promotion services and integrated marketing solutions. Kirk Communications specializes in working with fast-growth companies across a broad range of industries.
About Kirk Communications
Based in Portsmouth, N.H., Kirk Communications is a leading provider of integrated marketing solutions that include interactive and graphic design, public relations, campaign design and management. Kirk Communications’ clients include Andover Corp., CipherOptics, Telindus, Animetrics and IMT Partners. For more information, visit www.kirkcommunications.com
About Andover Corp.
Andover Corporation is a recognized world leader in the manufacture of high-quality optical filters and coatings. We manufacture a broad array of standard and custom components including image-quality, narrowband, broadband, and space-qualified filters. For more information visit www.andovercorp.com
Press Contact:
Jennifer MacPherson
Kirk Communications (603) 394-5275
