Kirk Turns Online Public Relations From A Worn Out Advertising Strategy to a New Exciting One

Portsmouth, NH – December 14, 2011—Within the suite of new marketing strategies sweeping the business industry, such as search engine optimization and social media strategies, Kirk Communications (www.kirkcommunications.com), a website design and development company, wants to remind clients that older marketing techniques are still important. Public Relations has been a huge marketing tool used by companies in the past, and now Kirk has created its online public relations strategy to keep this technique strong and relevant.

Kirk’s online public relations helps clients build press and analyst relationships, help to develop product campaigns, and help to create content that will result in an increased presence in the media. One of the main areas that Kirk’s online public relations department covers is analyst relation. Kirk helps their clients prepare for proper analyst briefings. Kirk has seen many companies not properly brief analysts, so our online public relations helps to eliminate this problem.

Kirk’s online public relations also helps clients enter for awards programs, which can have a positive internal effect and also draw the attention of customers. The online public relations can also help clients create customer case studies, which can show your companies success to potential customers, therefore generating interest and sales to your company. Kirk can also provide media and analyst research, which helps find opportunities for Kirk’s clients to further promote their business.

SEO is now a major part of online public relations, and Kirk helps companies optimize their search results by news release writing and media relations. This is one of the newer areas of public relations. Kirk’s team will help clients with press releases that focus on specific keywords that will help your company rank high for keywords that will drive traffic to your company. By combining these new online public relations approaches with some of the more traditional techniques, Kirk has developed a comprehensive public relations strategy that works.

About Kirk Communications

Kirk Communications is a website design and development company located in New Hampshire with additional offices in Luxembourg and New Delhi, India. In addition to being a website design and development company, Kirk Communications is a global provider of inbound marketing including Search Engine Optimization (SEO) and social media integration.  As SEO Company, Kirk Communications also runs large paid campaigns for clients (PPC).   The company shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Beyond being an integrated website design & development, Kirk Communications offers an extensive suite of state-of-the-art SEO and PPC analytics, that, in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients IDG, Jungle Torch, Dorcy International, Optimize Interactive, Atlantic Plastic Surgery Center, Charter Auction and Animetrics. For more information, please visit us on the web at www.kirkcommunications.com.

Press Contact:
Anarita Droukas
Anaritad@kirkcommunications.com
Kirk Communications
(603) 766-4945