Social media has become an undeniable tool for marketing and customer engagement. Customers are more often making buying decisions through online research, following brands on social platforms and searching for services on their mobile devices. Over 81% of businesses are using social media for online marketing, but not all of them are optimized for driving leads directly back to your business.
At Kirk, we incorporate our SEO capabilities and services into your social media accounts in order to drive more traffic to the site, increase online impressions, and improve search engine ranking. Use your company’s social media accounts to also connect with industry leaders, competitors, and your clients. Any traffic shared on your company’s accounts can direct web traffic back to your website(s). Social media marketing is a necessity for your business in order to project your company has industry driven. Social media platforms can also be used to communicate with your customers online—quick responsiveness and online interaction improves your brand image. It is also crucial to have your social media accounts linked directly to your website. Once a customer visits they can explore where your business is communicating online.
We start by developing a baseline social media report of your current social media efforts including:
After conducting a baseline report of your social media accounts, our team will suggest new social media platforms relative to your industry along with suggested posts. Don’t have any social media accounts? Our social media experts can create the accounts and optimize them to drive people to your website directly.
Most social platforms also offer Paid Advertisements. Our social media marketing team is also trained on how to construct these ads, how to target them directly to your customers and to optimize them for your online goals. Facebook Paid Advertisements can we designed to increase traffic to your website, increase attendance to company events, and visits to your location.
Proof is in the analytics. At Kirk, we use data from your conversions and social media marketing success to drive what you should be Tweeting, blogging, and posting about. If you decide to use paid social media advertising, we can provide you with detailed progress reports.
We tie your social media strategy directly to your corporate and search strategies.
Integrating our knowledge behind our SEO and linking it to your social media marketing strategy is the Kirk Communication approach. We look at how your customers search and integrate their language and key words into our social media efforts and postings. In addition, we use both people and software to amplify our efforts.This all leads to better social media engagement and better organic search. Which leads to better results for your business.
We have been very, very pleased with Kirk communications. We previously had a website for which the home page design was about 10 years old and quite dated looking. KIrk gave us a sleek, cohesive design, that provides information which is easy to locate and easy to identify. We receive many complements on our website, but what we enjoy the most is reading our monthly keyword analysis report. Search words of great importance to us have risen from a frustratingly low rank to often 3rd, 2nd and even 1st position. We have remained busy in times when many others have expressed deep concern. We attribute that in large part to the work Kirk Communications have done for us and the guidance which has proven to be skilled and informed.Lawrence N. Gray, MD, Atlantic Plastic Surgery
Kirk Communications has made a huge difference for us to target market our company and products without yet investing in a complete marketing department. Kirk is very focused and efficient for our line of business in security and the government sector. They do the blocking and tackling of a go to market plan well and have worked within my start-up budget.Paul Schuepp, CEO, Managing Director, Animetrics
Our clients are happy and we are more than satisfied with the performance of Kirk on all projects.Jeff Hicks, Principal, Optimize Interactive
When Charter Auction decided to do a major re-launch of its website, Kirk Communications was highly recommended and in the end, exceeded our expectations. We are looking forward to working with the company on SEO and PPC projects moving forward.Donald W.S. Bishop, CEO, Charter Auction
Kirk has high quality services with quick turnaround. Their 24X7 availability helped us complete projects before timeBob Walmsley, CEO, Tailwind Strategies
I want to take a moment to thank you for the excellent job on our website. I felt informed and included without having to manage the process. The site looks great and we are getting plenty of positive feedback.John Frodyma, Principal, IES Smart EnerG Systems, LLC
Annik Technology Services is one of the largest online marketing research & analytics companies in the world. They also provide data management services, flash-based research tools and risk management services for the financial industry. View more