Kirk Communications Helps Sheraton Portsmouth Harborside Sharpen Competitive Edge With New Website

Brand identity updated and reaffirmed to attract travelers

Portsmouth, N.H. – June 24, 2009 – Kirk Communications (, a leading global provider of integrated marketing solutions, today announced that it has designed and launched a Website for the Sheraton Portsmouth Harborside. The new site now captures the property’s brand identity to attract travelers using the Internet to search for hotel accommodations and simultaneously sharpens its competitive edge in the area’s travel market. Given that travel buy decisions are often made without a guest ever speaking to an individual at the property, the Sheraton Portsmouth wanted to ensure that first impressions of its property would be accurate and current and that the Website would be user friendly.

“We chose Kirk Communications because the company clearly demonstrated to us its successful track record developing Websites and implementing Search Engine Optimization (SEO) programs,” said Michelle Herman, director of sales and marketing, Portsmouth Harborside. “The team at Kirk Communications worked diligently to deliver our new site in a very timely manner,” Herman said.

When considering a redesign of the Sheraton Portsmouth Harborside Website, Herman said the goal was to drive more revenue by updating its image and better positioning the property, all as cost-effectively as possible.

“The team at Kirk Communications is very creative and collaborative” Herman said. “They took the time to fully outline and understand the scope of our project and they continue to monitor the site on a regular basis to share updates,” she said.

About Sheraton Portsmouth Harborside
From its vantage point on the Piscataqua River, the Sheraton Portsmouth Harborside Hotel looks out over New Hampshire’s bustling international port, where ships arrive regularly from around the world. Our warm and friendly staff will welcome you into the grand lobby, where sweeping views of the river and harbor activity will capture your imagination.

Situated in the heart of the downtown historic waterfront district, our neighborhood includes historic homes and sites, boutiques, galleries, fine dining, and live entertainment. Harbor cruises depart from the dock directly across from the hotel. Located just one hour north of Boston and south of Portland, Maine, our hotel offers a scenic, yet convenient setting for every type of visit.

Sunny, spacious and 100% non-smoking, the guest rooms and suites are a welcome retreat after a day’s adventure. Send a quick e-mail to those you’re missing using our High Speed Internet Access before sinking into the ultra-comfy Sheraton Sweet Sleeper(SM) Bed. Or get re-energized in our heated indoor pool, fitness facility, or redwood sauna.

We look forward to seeing you at the Sheraton Portsmouth Harborside Hotel. For more information, please visit us on the Web at

About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics.  For more information, please visit us on the Web at

Given economic conditions we needed to sharpen our competitive edge. The vast majority of travelers are using the internet to search for hotel accommodations and we know that first impressions are very important. Travel buy decisions are often made without the guest every speaking to an individual at the property. Current information and visual images in relation to a solid brand identity are critical components that influence a travel buy decision. The layout and visual aspect of our website had not been updated for several years and was in need of a facelift.

Press Contact:
Jennifer MacPherson
Kirk Communications (603) 766-4945