Kirk Communications Implements Highly Successful Pay-per-Click Program for Dorcy International

Program increases Web site visits, sales for Dorcy and its online retailers

Portsmouth, N.H. – December  23,  2009 – Kirk Communications ( today announced that it has implemented a highly successful Pay-per-Click (PPC) program for Dorcy International, a global provider of high quality, portable lighting products, including flashlights and lanterns. PPC is an Internet advertising model in which advertisers pay their host only when their ad is clicked on.

Kirk Communications offers a full suite of leading digital services that helps its clients direct traffic to their Web sites in the most cost-effective manner. Online advertising is extremely effective but can be highly competitive. Kirk Communications guarantees that each of its clients will garner the most out of their advertising dollars while being ranked at the top of major search engine like Google, Yahoo and MSN.

“Since working with Kirk Communications, we have more than doubled our online sales without drastically increasing the Google advertising budget,” said Mark Craddock VP of IT, Dorcy International.

Dorcy International sells its extensive line of flashlights direct online, as well as through various online retailers and brick and mortar outlets. One of the company’s goals in working with Kirk Communications was to improve brand awareness.

About Kirk Communications
With offices in Portsmouth, N.H., Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions including social media programs, PR, website design and development, SEO, PPC and advanced 3D animation. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients Treeno Software, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the web at

About Dorcy International
Dorcy International, located in the Columbus, Ohio Rickenbacker foreign trade zone, is the leading manufacturer and distributor of flashlights and lanterns in the U. S. Dorcy is the country’s fastest growing flashlight companies and includes Sears, Kmart, Wal-Mart, and most major retail chains as customers. Dorcy has been in the flashlight business for 35 years and is privately owned.  Please visit us at

Press Contact:
Nate Tennant
[email protected]
Kirk Communications (603) 766-4945