A New Public Relations Strategy Will Include Website Development and Search Engine Optimization
Portsmouth, NH – August 20, 2009 – U.S. based Kirk Communications (www.kirkcommunications.com) announced today that it has been retained by Treno Software (www.treenosoftware.com). Treno Software recognized that it needed to build brand awareness and increase its demand generation activities. It initiated a search to find a new agency that excelled at brand building and creating demand, and could demonstrate that its programs maximize marketing ROI. Kirk Communications was selected because of its skill at combining comprehensive public relations programs with cost-effective interactive marketing. Plus, it offered advanced SEO that will enable Treeno Software to track marketing ROI.
“In looking for a partner to help build our business,” said Will Tibidoue, CMO of Treeno Software, “it was relatively easy to find a good PR agency, SEO company or interactive marketing agency. But it wasn’t until we found Kirk Communications that we found an agency that could successfully execute all these activities – and show us metrics and case studies to prove it.”
Treeno Software provides Enterprise Content Management (ECM) solutions, a field that is highly competitive. To differentiate Treno Software from its competition, Kirk Communications will rework its website architecture to better communicate its value proposition and enhance lead capture. It will also use creative website design to improve branding by highlighting its corporate identity. In addition, Kirk will use its proprietary, advanced SEO techniques to improve Treeno Software’s organic search ranking and provide monthly SEO maintenance to ensure long-term success.
“We’ve been very successful at integrating SEO and PR,” said Nate Tennant, principal of Kirk Communications. “And with our in-depth keyword analysis and comprehensive keyword management program, our search engine marketing enables us to get consistently great results for our clients.”
As a company that offers advanced technology, Treeno Software expertly evaluated Kirk Communication’s website development expertise. “We were happy to discover,” said Doe, “that they could handle all of our custom web development needs and that they are really creative as well – as their flash animation talent shows. Plus, their CRM integration knowledge will make lead tracking and sales response much easier for us, for our e-campaigns, pay-per-click marketing and all our demand creation activites.”
About Kirk Communications
With offices in Portsmouth, N.H. and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions that include public relations, graphic design and interactive services including advanced 2D and 3D animation, website development and e-marketing. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the web at www.kirkcommunications.com
About Treeno Software
Treeno Software is a proven leader in enterprise content management (ECM) with its flexible, feature-rich and affordable suite of document management and workflow solutions, designed to meet the needs of companies of any size. Treeno Software delivers its Content Server and Express solutions for document management, document imaging, email management and business process management (BPM) in a stand-alone software package, on-demand Software-as-a-Service (SaaS) or by a unique network appliance. With a reputation for reliability and the highest levels of customer service, Treeno Software consistently demonstrates that its products immediately increase productivity and operational efficiency by streamlining the workflow necessary to complete critical business processes. Easily configured for instant return-on-investment, Treeno’s solutions also meet the highest standards for comprehensive security. For further information, please visit us on the Web at www.treenosoftware.com
Kirk Communications (603) 766-4945