Kirk Communications Selected to Manage Pay-per-Click Program for Planned Parenthood of Northern New England

Program will streamline organization’s online advertising budget

Portsmouth, N.H. – November 19, 2009 – Kirk Communications ( today announced that it has been selected by Planned Parenthood of Northern New England ( to manage the organization’s Pay-per-Click (PPC) program to better streamline its advertising budget. PPC is an Internet advertising model in which advertisers pay their host only when their ad is clicked on. As part of Planned Parenthood’s PPC program, Kirk Communications is working to hone the organization’s list of keywords and phrases to better target its intended market.

Kirk Communications offers a full suite of leading digital services that helps clients direct traffic to their Web sites in the most cost-effective manner. Online advertising is extremely effective but can be highly competitive. Kirk Communications guarantees that each of its clients will garner the most out of their advertising dollars while being ranked at the top of major search engine like Google, Yahoo and MSN.

“The challenge for PPNNE was developing a fairly specific set of key words that would adequately reach its target market without depleting the organization’s advertising budget ,” said Nate Tennant, principal, Kirk Communication. “Working closely with the staff at PPNNE, we were able to analyze their unique needs and develop an effective PPC program that will greatly streamline their limited advertising budget,” Tennant said.

About Kirk Communications
With offices in Portsmouth, N.H. Luxembourg and New Delhi, India, Kirk Communications is a global provider of integrated marketing solutions including social media programs, PR, website design and development, SEO, PPC and advanced 3D animation. Our philosophy is based on a focused commitment to strategic and tactical corporate communications that is shared with clients across a broad range of vertical markets including technology, financial services and healthcare. Kirk Communications offers a suite of state-of-the-art Search Engine Optimization (SEO) and Pay per Click (PPC) analytics, that, in conjunction with innovative message formation, helps our customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients CipherOptics, IDG, Sagamore Systems, ITelagen, SeaNet Technologies and Animetrics. For more information, please visit us on the web at

About Planned Parenthood of New England
Planned Parenthood of Northern New England (PPNNE) is part of the Planned Parenthood Federation of America, the nation’s leading sexual and reproductive health care advocate and provider. PPNNE has been working to improve women’s health and safety, prevent unintended pregnancies, and advance the right and ability of individuals and families to make informed and responsible choices for more than 40 years . Planned Parenthood affiliates operate more than 850 health centers nationwide, providing medical services and sexuality education for millions of women, men, and teenagers each year. We also work with allies worldwide to ensure that all women and men have the right and the means to meet their sexual and reproductive health care needs.

Press Contact:
Nate Tennant
[email protected]
Kirk Communications (603) 766-4945