No surprise, Google is changing its algorithm again to give users better results. This is just another change that impacts SEO and is one of the reasons that it is important to hire a trusted partner in your search efforts. Even as an SEO Company with hundreds of clients, it is difficult to stay ahead of all the changes that effect a companies SEO.
There is nothing earth shattering about this algorithmic change from Google. Any company should always be keeping content fresh. There are a few ways to do this.
1. Get a Blog! Blogs are an easy way to keep your users or customers up to date on what is happening.
2. Update your site! update your website with new and interesting events that you company will be attending.
3. Get others involved in content. Relegating content to one person can be a tough job, try to get others to contribute to content development.