Keeping your site fresh

I met with one of my established clients today and the subject of keeping the website fresh, new and interesting came up again. Unlike many companies, this client is concerned about not only keeping their site up to date but also refreshing and interesting. Fortunately, the company has an industry expert who spends a lot of time in the office. So, we are in the process of creating an interactive blog that will focus on one a key industry issue every month. This gives the client a chance to lead the industry on the issues. It also will in turn help drive traffic to the site, make it more interesting for visitors and help the company in their organic searches. For most companies your website is the first impression they get of your company so make it fresh, new and interesting whenever possible.