Contrary to popular opinion, TV and radio advertising are not dead. But buying radio or TV without a really good SEO effort to go with is a good way to waste money while helping your competition. Consider this scenario. ABC solar company moves into an area and starts advertising like crazy on the radio. They… Read More
SEO, or Search Engine Optimization is easy right? Sure, just change some meta data, sprinkle a few key words here and there and presto, instant results on page one of Google. Five years ago, you could get away with this type of effort and do well on any of the major search engines. Given that… Read More
We often get asked about directories and directory listings. Directories are essentially huge online phone books. They are important for search for several reasons. First, they allow your content to be found in places that are highly searched. Second, correctly done, directory listings create a valuable link back to your website. What is a valuable… Read More
If you are like most website owners or marketing managers, trying to maintain your website is a gargantuan task. Just keeping up with product updates or updating the site with the latest trade show information can be challenging. But, in an increasingly competitive world of search, you need to do more, much more particularly in… Read More
Having an SEO strategy is important, however, it’s equally as important to deploy the SEO strategy across your entire company. After all you always accomplish more if multiple people are working toward the same goal. Remember that educating people is important, the more people within your company that understand SEO, it’s benefits and your goals… Read More
It is amazing. Since the down turn in 2008, every company and living breathing soul is claiming to do SEO or Search Engine Optimization. I am sure there are some well intentioned folks in the industry, but in 6 years of doing search, I can count on one hand the number of companies that can… Read More
One of the first things most people will do when researching a company is visit their website, this means that today web design and development is a very important marketing tool. When developing a website you want to keep in mind why you need a website and what your goals are once your site is… Read More
BlackBerry, once considered by many as the standard in durability and survivability in the mobile phone market place. Internally, we code named it the AK-47 of phones. You could drop it, kick it and abuse the heck out of it and it just worked. But, BlackBerry, like the AK-47 hasn’t kept up with modern trends.… Read More
SEO consultancy is a broad term that is thrown around by alot of people that are not qualied to be optimizing anything. In a world with 9, 15 and 20 % unemployment there are lots of people picking up books on SEO consulting and trying to pitch there services to those willing to listen. Unfortunately,… Read More
No surprise, Google is changing its algorithm again to give users better results. This is just another change that impacts SEO and is one of the reasons that it is important to hire a trusted partner in your search efforts. Even as an SEO Company with hundreds of clients, it is difficult to stay ahead… Read More
Time and time again, we pick of up the pieces from website design and development companies that have built beautifully designed websites but that do nothing for their customers. There are four main issues that we see with current Website Design and Development companies. 1. No Mobile – Any site designed today needs to be… Read More
Web gurus around the world proclaim that “content is king” when it comes to websites. Sadly, the proclamation doesn’t meet with reality. Look at most websites (b to b in particular) and you quickly discover that content is crap, especially when it comes to website copywriting. Here are four good ways to get your content… Read More
When I look at the array of SEO companies populating the landscape, I am amazed at the number of organizations that have no information about employees, company or its location. SEO is a fast moving technology that few people understand. As a result, thousands of people have been scammed by SEO companies that have little… Read More
As a website design agency we are continually asked about good web design. Website Design and development is important, but unfortunately many firms loose track of what matters. In a world where employees and customers are pressed for time, what matters is two fold. First, your website needs to be found. You can win every… Read More
With all of the focus on “Inbound Marketing” Marketers seem to have forgotten that outbound marketing is still an important part of the marketing mix. And, with all of the focus put on the web, there are several outbound marketing activities that you can focus on that can help your company get ahead of the… Read More
