As a website design agency we are continually asked about good web design. Website Design and development is important, but unfortunately many firms loose track of what matters. In a world where employees and customers are pressed for time, what matters is two fold. First, your website needs to be found. You can win every… Read More
If you are like most working people, keeping up with all the changes on Google, Yahoo and Bing can be daunting, even if you work in the industry. With so much content being developed, it is no wonder that many of the searches on Google are serving up garbage. For popular searches you will often… Read More
As one of the most popular micro blogs, twitter has become a victim of its own success. In an effort to attract more followers, we have seen a number of businesses tweeting about a range of topics, most of which have nothing to do with their business. It is important to keep your twitter accounts… Read More
If you are smart, you are looking at your Google Analytics at least on a weekly basis. Recently, Google has added a new feature called “Google In-Page Analytics” The “In-Page” analytics gives users a visual depiction of their website and where traffic is being driven. For those of us that are more visual, this is a great… Read More
With continued economic uncertainty, we are still seeing alot of very unscrupulous people jumping into the “SEO Arena”. Every person who has lost a job seems to becoming SEO experts at the expense of clients. SEO, or Organic Search Engine Optimization is a skill that takes years to learn and do well and takes continued… Read More
Often when you are searching for a particular product or service you will come up with a search with in a search. Known as “Teleporting” this feature is reserved for larger companies such as kitchen Aid. For Google, this search within a search helps consumers find what they are looking for faster and more efficiently.… Read More
A major new survey of 50,000 people in 46 countries has found that in many emerging markets around the world, people are spending more time on social networking sites than on email. The startling result, is just one of many insightful conclusion in the report from British research firm TNS that can be viewed here:… Read More
Twitter doesn’t like to think of itself as a social media company like Faceook or LinkedIn but instead perceives itself as an information provider. In reality, it spans both sectors but risks falling in between unless it continues to evolve its own niche, something it’s attempting to do with an impending series of major changes.… Read More
In this tough economy, the competition can be brutal. How do you continue to grow in a highly competitive marketH We have found a number of tools that help us keep ahead of the competition. One of them is Lead Lander. Lead Lander is essentially a reverse IP look up. It allows users to see… Read More
Under pressure to send a steady stream of leads to your sales team, how do you decide where to allocate your marketing investment? How do you know which sites, PPC ads or lists give you the best ROI? Is your website performing well? And when it comes time to lobby for an increase to your… Read More
I often get asked if it is important to put your website in local languages and second what that does for optimization. First lets tackle the question of internationalization of your site. Today, most marketing departments, even those with large multi-nationals are running with 1 and 2 people to handle everything, campaigns, branding, social media… Read More
I must say I’m pretty impressed by Google’s new Image Search. There are a number of new features that are pretty cool. Google Image search now features instant scrolling. What this means is that instead of looking at a static image and then clicking a link to get to a new page users can now… Read More
Page Rank is a rank assigned to each and every web page by Google. This rank is based on several criteria and it is an important measure of a websites success. Page rank is an important metric. According to Google (from Wikipedia): “PageRank reflects our view of the importance of web pages by considering more… Read More
In Google, search the term “Oil Spill” and many other similar phrases and in the top PPC section you will find a link to a BP landing page titled Gulf Of Mexico Response. Where many companies use PPC search terms as a way to gain new clients and leads, BP is utilizing a PPC campaign… Read More
The introduction of Google’s New SearchWiki now allows you to customize your search by ranking content, anyone signed into a Google account automatically has use of this feature. What this all means is that Google now allows users to edit the results they see in a search engine results page by adding a star to… Read More
