Google Medic Update

Back in early August, Google released a new core algorithm update that is already impacting sites accessing the preeminent search engine. This is the company’s third update in 2018. The update, known as the “Google Medic Update,” is Google’s latest broad, global update. As alluded by the update’s nickname, the update mostly is impacting healthcare… Read More


common-SEO-mistakes

You and your company’s content marketing strategy is built around search engine optimization, otherwise known as SEO. This facet of marketing has changed over the years, but still remains atop most marketers’ agendas. This is because your company’s SEO directs customers to you and your products, as well as impacting your sales by introducing customers… Read More


mobile-friendly

Last Spring Google implemented an algorithm change that shifted the way it ranks search results — mobile-friendliness was made a ranking signal for all websites. This change came about from the explosion of mobile web use in recent years, which has only continued to increase since the new ranking factor was established. Mobile searches have… Read More


online-review

Online business reviews have become the cornerstone of consumer decision-making. A recent study revealed that 90% of consumers agree that a positive online review will influence their buying decision, and 86% said the same about negative reviews. Positive and plentiful reviews have also been proven to build trust in a brand and boost local SEO.… Read More


local-seo-2016

Whether you are a small business, ecommerce website, or an international brand, digital consumer trends are evolving and affecting your sales. Recent studies reveal that when preparing to make a major purchase costing $500 or more, 80% of consumers start their search process online from home (a steep increase from 20% in 2014) and spend… Read More


seo-performance

Maddie Swymer reveals her comprehensive research on website-related issues that hinder your local SEO presence when you are trying hard to sell local. So, your website boasts beautiful visuals, a frequently updated blog, and social media integration… but you’re still not ranking locally on Google for your services. There might be a fault in your… Read More


Respond-to Demand-Near-You

Local SEO is becoming increasingly important for businesses everywhere. If your customer base is predominantly in specific identifiable areas, rather than internationally-based, local SEO services are what your company should be focusing on. Concentrating your SEO efforts locally has many advantages; better relationships with local businesses, more customer reviews and ratings, the ability to market… Read More


Do you use your phone or tablet to search on-the-go? If so, Google’s forthcoming update may change how you search – and provide more relevant, easily-navigable results. On April 21st, Google will release a new algorithm affecting all mobile devices using their search engine. This new algorithm will rank “mobile-friendly” websites higher than non-mobile-friendly websites… Read More


One website design & development company’s opinion. As a website design & development company with significant SEO experience we’re pretty biased on SEO DIY. Just a few short years ago, a website owner could make sure they had the right Meta tags, some anchor text and a few well-chosen keywords to get them on the… Read More


There’s a real conundrum for website design and development agencies and their clients. Clients (and presumably the users of their websites) absolutely love clean, simple, beautifully designed home pages. Unfortunately, Google hates them. Well, they don’t really hate them, per se, but they do ignore them, largely because there is no text. Google search algorithms… Read More


After an extensive two-year investigation, the Federal Trade Commission has determined that the way Google arranges search results is not a violation of antitrust or anti-competition laws. “While not everything Google did was beneficial, on balance we did not believe that the evidence supported an FTC challenge to this aspect of Google’s business under American… Read More